In the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.
Despite explosive growth in smartphone usage, many businesses still have a website that isn't optimized to fit on a small mobile screen. If a potential customer can't navigate your store's site from a handset, there's a good chance they'll walk over to the shop of your competitor that has a mobile-ready site.
In the last 13 years, PayPal has expanded far beyond its initial growth spurt on auction Websites. According to its second-quarter results, the online payment service busted through the $1 billion-earnings mark and is processing more than $315 million a day in online payments.
Facebook announced Tuesday that it will be introducing a handful of privacy changes to their 750 million users. AllthingsD reports that the new privacy features will go into effect on August 25, initially to only one percent of all Facebook users.
In anticipation of the fall release of iCloud, Apple this week set icloud.com live for developers. iCloud represents a revamped version of Apple's existing Mail, Contacts, and Calendar, and integrates the document sharing features of iWork.com.
Google has removed third party review sites from Google Places. Previously, Places pulled reviews from Yelp, TripAdvisor, Urban Spoon and CitySearch, as well as their own Google Places reviews. When the service initially launched about a year ago, these third party sites griped that their content was unfairly being used by Google, and that the Places reviews were appearing above their content.
Online storage service Dropbox made an embarrassing error Monday, turning off password authentication for millions of users.
In a surprise move, virtualization and cloud infrastructure specialist VMware has purchased online presentations tool SlideRocket. VMware purchased e-mail collaboration suite Zimbra earlier this year and this latest acquisition indicates VMware is staking a claim in the productivity cloud marketplace.
Facebook is often touted as a must-have tool for small businesses as a means to boost their brand awareness and to reach existing and potential customers. However, the social network does not necessarily translate into more sales if you are an e-tailer. In fact, a Facebook page will have little or no impact on an e-tailer's sales, Forrester Research says. And using Facebook to boost revenues remains "elusive" for e-tailers.
Microsoft's Internet Explorer has created some ripples in the browser sector lately, which could have implications regardless of whether you are in the Microsoft Internet Explorer camp.
One of the world's most venerable IT manufacturers is flying into the cloud. The new boss of Hewlett-Packard, Leo Apotheker, has announced that HP intends to compete with Google and Amazon, both of which dominate the nascent cloud services field. According to Apotheker, HP intends to have a cloud offering for every level of customer, from consumer through to enterprise.
I was pleasantly surprised during an online presentation about Salesforce.com's Service Cloud 3. At first glance, it looks like a simple and powerful customer relationship management (CRM) tool that takes advantage of social networking to help connect with customers.
The past several months have afforded several high-profile examples of how search engine optimization, or SEO, should not be done. Last fall it was DecorMyEyes and the case of the abusive business proprietor, and just recently it was JCPenney and the case of the short-lived black hat success.
Back in October when Skype 5.0 client software appeared, it was heralded as a good thing all round. It integrated Skype's audio and video conferencing into Facebook's social media management, allowing Skype users to view and comment on Facebook friends' posts, and to communicate with them via SMS and Skype's voice service.
Ever since Amazon launched its Simple Storage Service (S3) cloud storage service in 2006, people have been using it to prop up Websites hosted with other service providers.