In the past two months alone, Twitter and Google+ have added company pages, following in Facebook's footsteps. The usefulness of each service depends on your company's needs, but to help you prioritize your efforts, here's what each has social network has to offer companies looking to engage with the public.
Despite explosive growth in smartphone usage, many businesses still have a website that isn't optimized to fit on a small mobile screen. If a potential customer can't navigate your store's site from a handset, there's a good chance they'll walk over to the shop of your competitor that has a mobile-ready site.
In the last 13 years, PayPal has expanded far beyond its initial growth spurt on auction Websites. According to its second-quarter results, the online payment service busted through the $1 billion-earnings mark and is processing more than $315 million a day in online payments.
Facebook announced Tuesday that it will be introducing a handful of privacy changes to their 750 million users. AllthingsD reports that the new privacy features will go into effect on August 25, initially to only one percent of all Facebook users.
In anticipation of the fall release of iCloud, Apple this week set icloud.com live for developers. iCloud represents a revamped version of Apple's existing Mail, Contacts, and Calendar, and integrates the document sharing features of iWork.com.
Question-and-answer sites like Yahoo Answers may offer a quick way to ask questions and get answers, but they tend to be plagued by wisecracks, poor spelling, and generally low quality. On the other hand, a new site targeting this niche, Quora, is going to great lengths to keep quality high.
Google+ just opened its doors to the world by enabling open signups and moving to the beta, testing phase. The nascent social network is still thin on features and ways for businesses to properly use it, but its minimalist approach has gained Google+ millions of users in a very short period.
There are more than a few critics of cloud computing, even at PCWorld; I'm probably one of them. But I've been turning over in my mind different perspectives on the cloud. I've tried to set aside the views of the IT executive, who seems to dominate the debate.
Facebook's unveiling of Facebook Places is an obvious banshee cry to Foursquare and other location-based check-in services. As with those services, Facebook Places allows users to share their location and discover new hot spots by following the stops of people in their network.